This virtual Masterclass on Data-Driven Marketing (DDM), was aimed at taking Marketers through the very basics of DDM.We used real use cases and case studies to explain the benefits, how DDM compares to traditional marketing, MarTech tools and tactical components (i.e., customer first-party data gathering, enrichment, insights and activation).The Masterclass was hosted by Shanna Mahihu-Nyambok (Director, East Africa, Terragon) and featured, Derek Martin (VP, Digital Delivery Publicis Groupe), Oti Ukubeyinje (VP, Product Marketing and Growth, Terragon), Adedotun Ayangbile (VP, Global Business Development, Terragon) and Osarugue Awani (VP, Marketing, Terragon) as facilitators.

You’ve relied on cookies for years to serve personalized Ads. Now they are being phased out, what does that mean for your Online Advertising Strategy?

The time to prepare and act is NOW!

This webinar ultimately highlighted the imminent threat the phasing out of cookies poses to online advertising both to Brands and Agencies; possible solutions and the value our Facebook partnership – the world’s largest “digital identity” source brings to bear in enabling super-charged connections, in Africa.

In the last few months, consumers have steadily developed new behaviours due to the far-reaching impact of COVID-19. With no prior preparation for the pandemic, brands have now begun to relook their strategies while focussing on makeshift plans as a reactionary measure.

Customers now demand unique and compelling experiences in light of current realities. They expect that brands know who they are, where they are, what they need, what they like, what they can afford, etc.

Only recently, Google announced its plan to phase out support for third-party cookies –another huge blow to brands in their desire to deliver compelling customer experience.

Despite the many challenges, customer experience remains an integral part of marketing, especially when thinking long term. Hence the ability to deliver unique and compelling customer experience will differentiate leaders from laggards in the next normal.

In this webinar, our panel of experts discussed how brands and business leaders can deliverunique compelling customer experience leveraging technology.

From another angle, Google’s plan to phase-out support for third-party cookies means that the consumer regains his place as the one true and powerful king in the kingdom of marketing.

Rather than sneak your way to the heart of this king through third-party cookies, insights will become the only way to understand the consumer.

It is clear now that the relationship between brands and consumers is moving from being cookie-based to identity-driven.

This means that the only way to win in this new normal will be clearly identifying and understanding your customers. One way to do that is research and consequently, insight generation.

This webinar was organized to expose brands and marketers on the power of real-time insights in building lasting customer relationship. Furthermore, the webinar focused on leveraging technology for insight generation.

Recently Google announced its plan to phase out support for third party cookies for privacy reasons.

What this simply means is that advertisers’ ability to “follow” customers around the web, understand their behaviours and preferences and then serve targeted ads is under huge threat.

With Safari and Firefox having already blocked third-party cookies, advertisers and publishers need to come up with a powerful strategy that will help them navigate a cookie-less world.

In this session which featured top media, digital marketing and technology experts, we discussed the concerns of advertisers, publishers and users, and exposed attendees on how to stay winning in a world without third-party cookies.

There is no doubt that the outbreak of COVID-19 has significantly impacted global economies, swaying stock prices and engulfing markets in a cloud of uncertainty. In addition to the human, societal and economic effects, one major fallout of the pandemic has been a shift in consumer interactions and continuous change in consumer behaviour.

Many analysts have predicted that things cannot return to how they were pre-covid and as such, the world is speedily approaching a next normal. These trends that have defined the COVI-19 era will likely be the characteristics of the next normal.

Now more than ever, businesses need clear insights to survive in the next normal. With restrictions to physical gatherings and a shift in consumer interactions, how then do you generate real-time market and consumer insight for your business?

In this session, we discussed real-time insight generation in the next normal, exposing attendees to winning strategies and how they can leverage technology to generate accurate insights for their brands.

The COVID-19 pandemic has placed marketing leaders in the frontline of an unprecedented new reality. This new world which is characterised by massive changes in customer behaviour and business operations, requires a revamp of communication and marketing strategy if businesses are to stay winning.

While the lasting impact of this pandemic is yet to be determined the world is already tilting towards a low touch economy which will become the new normal. Marketers will need to be quick, ingenious and pragmatic, coming up with strategies that will make them lead in this next normal. In doing this, a convergence of technology and creativity will be vital.

As we speedily enter the next normal, how should you be communicating with your customers? How do you adapt your marketing strategy to meet customers where they are? What new channels should you be considering?

In this fireside chat, Advertising and Technology veterans, Steve Babaeko and Elo Umeh discussed the amazing power of creativity and technology, revealing winning tactics for brands as we enter a new normal.

Along with the human impact of the COVID-19 pandemic, there is also significant economic impact being felt globally. Organisations are feeling the strains already, facing downturns as a result of the outbreak.

As the impact of the virus continues to spread, it is important that businesses brace up and take necessary actions that will help them survive the current terrain as well as thrive in the post-COVID-19 era – the low touch economy.

In this session targeted at the Financial Services Industry, we discussed extensively, the broad array of digital transformation and how banks can speedily adapt and maximize profit as we enter the low touch economy.

The outbreak of COVID-19 has created what is now referred to as: “The low Touch Economy” – a world of reduced close-contact interaction and stricter travel and hygiene restrictions. The reality is that, gradual shifts that were happening over time will now accelerate to become more immediate behaviour change. With the low touch economy becoming the new normal, this webinar was organized to discuss:

• New growth opportunities for businesses
• The best ways to position your business for growth.
• How Auto Top-Up service can increase revenue generation for your business as a financial institution.

The outbreak of the COVID-19 pandemic has plunged the world into a season of uncertainty. As the pandemic continues to expand, we see the growing impact on the global economy. On the macro level, there have been significant impacts of the pandemic on financial markets and industries such as manufacturing, tourism, hospitality, and travel.

In Africa, the UNDP warns that the pandemic could cause up to $220 billion loss and nearly half of the jobs in Africa lost. Analysts say Nigeria’s economy could be headed for a recession by the end of this year following the massive decline in crude oil prices caused by the Coronavirus pandemic.The Nigerian Stock Exchange (NSE) has already taken a hit as a result of the virus, having lost ₦2.3 trillion in three weeks after Nigeria’s first case.

From a marketer’s view, restrictions on movement have forced consumers to drastically change their consumption habits, and in turn, have forced digital transformation for the businesses serving those customers. From supply chains to the way that brands message, tot he places where they connect, there hasn’t been a more critical time to intimately understand your customers with precision, than the present.

This webinar was organised to expose business leaders to winning ways to stay connected with their customers during this pandemic as well as strategies to generate revenue for their brands.