Influencer marketing & advertising is increasing in popularity, giving celebrities the chance to win more businesses, while brands continue to neglect core marketing skills and leverage on in-house expertise. In this competitive...

First, we must start by pointing out what makes Data & MarTech differ from AdTech. AdTech (Advertising Technology) comprises the conventional pillars of digital marketing – campaigns, display ads and search-engine marketing...

Nigeria remains in the lead of the most mobile people in the world. About 37% of Nigerians access the internet via their mobile devices. This offers brands an increased opportunity for brand-consumer...