By BabaTunde Adeniran The arrival of the internet has ushered in unfathomable wealth of value creation, the most important being the ability to successfully transmit real-time information. In Africa, The successful adoption of mobile technology means we skipped the desktop era and went mobile first.  “ According to NCC, there’s…

Chances are you have asked one or more of these critical questions: Why should my business have a mobile application? What is its Return on Investment? If you have the correct answers to these questions, you are either a mobile app developer or someone that understands how the mobile…

Ever sat down to consider why customer buy from you? To create better value for any business, it is important to understand why customers make their purchasing decision. Today’s customers are more demanding than ever before. This has partially been made possible by the dynamic online trends that place…

Do you know of any brand that doesn’t have at least one social media account on the various online platforms? I imagine you mentally running through every brand you know right now. Brands, whether B2B or B2C, have moved to online platforms to engage with a larger target audience…

The Consumer Electronics Show (CES) is the largest trade show in the world where technology companies show off their latest products. An extensive event which held in Las Vegas from January 6th to 9th 2016, has every year for over 40 years, served as the ground for innovators and…

Digital technology is set to explode this year, and it is important for businesses, brands, entrepreneurs and employees to stay up to date on modern trends. With the advancement of new hardware, new software and evolving users’ inclinations, the ability to navigate through these technological advancement is essential. Crafting…

Terragon Group recently held an interactive Breakfast Forum in partnership with the Lagos Business School tagged #TheDigiSeries. The event, targeted at Senior Brand, Sales and Marketing Directors from various industry sectors, delivered on its promise of providing the right selling strategies for business growth to participants in today’s super…

It is not strange to spot people everywhere you go – office, market place, church, parties, or even on bikes – wielding more than one mobile device. This inseparable attachment to their mobile device is a feeling shared by many all over the world. The bond which stemmed from…

  Organizations who are staying on top of the rapid pace of change brought by the penetration of mobile devices globally have seen the need to blur the line between online customers and physical customers by grouping them all under one umbrella – customers. By creating mobile responsive sites,…

From Music to images to books to games, the internet has proven to be a housing place for content that can easily be accessed without visiting traditional mix. Everyone that surfs on the internet either creates content or searches for content someone else has created that appeals to their…