It’s no more a secret that Kenya is on the path to becoming Africa’s leading technology Hub. Dubbed Africa’s “Silicon Savannah”, it has forged a niche for itself as a
It doesn’t just start and end with media buying. Social Media Marketing (SMM) like any other marketing effort has to be planned to the very last detail to enable
Does Mobile drive Africa? Oh yes it does. With Mobile accounting for 80 percent of internet penetration in Africa, it has in fact leapfrogged the economies of different countries within
This is the digital age!! Anyone living under a rock in the past two decades will not doubt this. I dare say that individuals are happy with how technology and
So a few weeks ago, we released our third quarter research titled Digital Insights on the Nigerian Banking Industry. If you missed it, see The report has received much attention based
I pride myself as an Information and Communication science undergraduate of one of the Top Federal Universities in Nigeria but up until June this year, I was completely ignorant about