Africa’s Digital Powerhouse, Terragon Group, has successfully taken on digital marketing duties for some of the Unilever big brands in Ghana – Lifebuoy, Sunlight and Pepsodent. This appointment comes against
Peculiar challenges demand unique solutions and often give rise to some of the most ground-breaking innovations. Today, reaching African audiences on digital channels has constantly posed a huge challenge because a
Photo credit: http://www.adglow.com/ Change like they say is the only constant thing. When it comes to the digital space, the pace of change is as rapid as things can get. New
The arrival of the internet has ushered in unfathomable wealth of value creation, the most important being the ability to successfully transmit real-time information. In Africa, The successful adoption of
Ever sat down to consider why customer buy from you? To create better value for any business, it is important to understand why customers make their purchasing decision. Today’s customers are
Do you know of any brand that doesn’t have at least one social media account on the various online platforms? I imagine you mentally running through every brand you know
The Consumer Electronics Show (CES) is the largest trade show in the world where technology companies show off their latest products. An extensive event which held in Las Vegas from
Every brand hopes their campaign will get as viral as possible. While it is believed around some quarters that random content gets viral, this is not always the case. Sometimes,
From Music to images to books to games, the internet has proven to be a housing place for content that can easily be accessed without visiting traditional mix. Everyone that