How Content marketing can change your business
Posted November 13, 2015 / No comments
From Music to images to books to games, the internet has proven to be a housing place for content that can easily be accessed without visiting traditional mix. Everyone that surfs on the internet either creates content or searches for content someone else has created that appeals to their need. This ever growing list of
Read More5 ways to successfully use viral marketing: The #HelloChallenge
Posted November 13, 2015 / No comments
Every brand hopes their campaign will get as viral as possible. While it is believed around some quarters that random content gets viral, this is not always the case. Sometimes, by a stroke of luck, this does happen. However, to purposely make your campaign go viral, a lot of background work is put into ensuring
Read MoreBasic guidelines for an Engaging Digital Campaign
Posted November 12, 2015 / No comments
So you have joined the digital train and you are working hard to use all the channels available to you in favor of your business. But, are you getting the kind of traction you require? The thing about digital is about working smart not just hard. A digital campaign that is direct, clear and actionable
Read MoreUsing Mobile Applications as Tools for Business Growth
Posted October 30, 2015 / No comments
Mobile applications are changing how small and big businesses are run. Evolving from being just a Customer Relationship Management tool for businesses, mobile apps, as they are popularly called, help to ease business dynamics due to the smart tools that they offer. Having a website that is mobile ready is not just enough. Mobile apps
Read MoreHow Digital marketing can help SMEs in their business development
Posted October 12, 2015 / No comments
By Anu Sanya You might be overwhelmed by the wealth of information you have gotten about digital marketing either through word of mouth or articles you have read at various points. You may not have been able to trickle down the barrage of information to its benefits for your business. Let’s examine the basics:
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The Race to Innovate
Posted September 16, 2015 / No comments
By Tunde Adeniran Photo Credit: www.dnb.com This is the digital age!! Anyone living under a rock in the past two decades will not doubt this. I dare say that individuals are happy with how technology and this digital age is transforming their lives (this is debateable). For businesses, the digital age is disrupting business models
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